During 2001, the Thai government had a policy and intention to urbanize the island of Samui to be a leading tourism destination of Thailand.The only two ways to travel to Samui is either by sea or air travel. Sea travel has been the backbone in the drastic growth of Samui as a famous tourist destination of Thailand.
On July 24, 2002, Seatran established a new company called Seatran Ferry with the main goal of providing a new and better alternative of transportation for both local and foreign people to Samui. The main consideration was to provide better service and the highest level of safety with reasonable price as well as facilitate in decreasing the congestion in transportation between Samui and the main land, which has been a major setback in the growth of Samui’s tourism industry. Seatran has over 16 years of experience in ship related industry and cruiser ships for example the Seatran Queen, Seatran also owns a shipyard company called ASIMAR, which is list in the Stock Exchange of Thailand (SET). ASIMAR can provide full access for repair and maintenance of all the Seatran ferries ships in order to provide the highest level of safety and reliability to all Seatran customers.
Seatran decided to invest in building a totally new seaport located in T.Bang Nam Jued at A.Donsak pier and Nathon pier is about 15 nautical sea miles or 25.5 kilometers. All Seatran Ferry ships used in all destinations are highly capable which have caused the reduced of total travel time between Samui to Donsak from 2 hours to 1 hour 30 minutes comparing to other ferry provider. The new pier in Donsak has a cafeteria, passenger terminal and spacious parking lot. For the Samui pier Seatran Ferry is currently docking at the Na thon pier, which is located in the central region of Samui. In the future Seatran Ferry will have a new passenger terminal located near the pier to provide addition comfort and service to Seatran Customers.
In 2004, Seatran Ferry established a new company called Seatran Discovery to provide another alterative for luxury and ultimate comfort by offering customers the option of traveling on a luxury yacht from Samui to the Mu Koh Ang Thong. In the near future many new destinations will be added to further offer variety to customers. Seatran Discovery invested in renovating and rebuilding a new yacht called the Seatran Discovery, in Samut Prakan. On February 2004, the renovation started and was official done on October 2004. The main goal of the yacht is to provide the highest level of comfort and luxury to customer’s interest in traveling in the Samui region. The best interior designers were hired to design both the yacht and the interior in addition the most new technological equipment was installed in order to accomplish the goal. The first official trip from Samui to Mu Koh Ang Thong was on February 14, 2005 and has proven to be very successful. The release of the Seatran discovery yacht was greatly accepted by both local and national media because of its beauty and luxury levels. Seatran Discovery also hopes that it will be able to serve all customers interested in this type of luxury cruise.
Our goal is to understand and provide the best possible luxury and comfort to all our customers.